$1.40 Billion Growth in Alternative Higher Education Credentials Market

Market Driver of Alternative Credentials for the Higher Education Sector
Widening skills gap is one of the major factors that can positively influence market growth. While a bachelor’s degree has allowed students to enter the job market, increased competition has led to an increased demand for specific skills, which can prove job readiness. Alternative degrees serve this purpose by allowing students to learn non-traditional skills by keeping them up to date with other students. Thus, they help learners to stand out from the crowd and maintain continuous professional preparation. For recruiters, these credentials provide a way to verify student results and easily verify student suitability for particular jobs.

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Market Trend of Alternative Credentials for Higher Education Sector
The rise of non-traditional offerings is a major trend in the alternative higher education degree market that is expected to have a positive impact in the years to come. The demand for non-traditional offerings has grown and become increasingly popular among learners. These offerings include credit and non-credit graduate and undergraduate certificate programs, training courses, continuing education units, and micro-accreditations. These programs are linked to an alternative accreditation system and are widely viewed and enrolled by students. These courses are available to students through channels that are different from traditional degree-granting channels.

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Higher Education Alternative Credentials Market Competitive Landscape Section
The alternative higher education credential market is fragmented and vendors are deploying growth strategies such as capitalizing on growing trends in collaborative learning and social learning to introduce engaging features into their platforms. show, as well as guidance and support for educators to compete in the marketplace. . The Alternative Higher Education Credentials Market forecast report offers in-depth information on key vendor profiles. The profiles include production, sustainability and outlook information for key companies.

The major companies covered in the report are:

  • 2U inc.
  • Cengage Learning Holdings II Inc.
  • Coursera Inc.
  • Credly Inc.
  • Pearson Plc
  • Simplilearn Solutions Pvt. ltd.
  • Strategic Education Inc.
  • Udacity Inc.
  • Udemy Inc.
  • University of Michigan

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U.S. Online Higher Education Market by Subjects and Courses – Forecast and Analysis 2022-2026

Microlearning Market by Component and Geography – Forecast and Analysis 2022-2026

Scope of the Alternative Higher Education Credentials Market

Report cover


Page number


Year of reference


forecast period


Growth momentum and CAGR

Accelerate at a CAGR of 17%

Market Growth 2021-2025

$1.40 billion

Market structure


Annual growth (%)

4:30 p.m.

Regional analysis

North America, Europe, APAC, South America and MEA

Successful market contribution

North America at 57%

Main consumer countries

USA, Canada, UK, Germany and China

Competitive landscape

Leading Companies, Competitive Strategies, Consumer Engagement Reach

Profiled Key Companies

2U Inc., Cengage Learning Holdings II Inc., Coursera Inc., Credly Inc., Pearson Plc, Simplilearn Solutions Pvt. Ltd., Strategic Education Inc., Udacity Inc., Udemy Inc. and University of Michigan

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, COVID 19 Impact and Recovery Analysis and Future Consumer Dynamics, Market Status Analysis for the forecast period

Personalization area

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.



Market landscape

  • Market ecosystem
  • Value chain analysis

Market sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market Outlook: Predictions for 2020 – 2025

Five forces analysis

  • Summary of the five forces
  • The bargaining power of buyers
  • Bargaining power of suppliers
  • The threat of new entrants
  • The threat of substitutes
  • Threat of rivalry
  • Market state

Market segmentation by product

  • Market segments
  • Comparison by product
  • Non-credit training – Market size and forecast 2020-2025
  • Non-credit certificate programs – Market size and forecast 2020-2025
  • Digital badges – Market size and forecast 2020-2025
  • Competency-based education – Market size and forecast 2020-2025
  • Boot Camps – Market size and forecast 2020-2025
  • Impact of the COVID-19 pandemic and market recovery
  • Market opportunity by product

Customer landscape

Geographic landscape

  • Geographic segmentation
  • Geographic comparison
  • North America – Market size and forecast 2020-2025
  • Europe – Market size and forecast 2020-2025
  • APAC – Market size and forecast 2020-2025
  • South America – Market size and forecast 2020-2025
  • MEA – Market size and forecast 2020-2025
  • Main leading countries
  • Market Opportunity by Geography
  • Market factors
  • Market challenges
  • Market trends

Supplier Landscape

  • Overview
  • Supplier Landscape
  • Landscape disturbance

Vendor analysis

  • Suppliers Covered
  • Positioning on the supplier market
  • 2U inc.
  • Cengage Learning Holdings II Inc.
  • Coursera Inc.
  • Credly Inc.
  • Pearson Plc
  • Simplilearn Solutions Pvt. ltd.
  • Strategic Education Inc.
  • Udacity Inc.
  • Udemy Inc.
  • University of Michigan


  • Report scope
  • Currency conversion rates for the US dollar
  • Research methodology
  • Abreviations list

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