A solid educational program takes shape for Vinexpo America and Drinks America, March 9 and 10


PORTLAND, Maine – February 15, 2022 – With less than a month to go before Vinexpo America and Drinks America bring the global wine and spirits trade together at the Jacob K. Javits Convention Center in New York City on March 9-10, organizers of the joint trade shows are putting the finishing touches to a robust calendar of educational programs and networking opportunities. Just announced a lineup of stimulating sessions at The Buzz, and the addition of three masterclasses that will take attendees on a deep dive into the wines of Chile, Provence and the Czech Republic, respectively.

The complete program of conferences and master classes continues to be refined. Here are the latest additions and developments:

Master class news

A new master class presented by ProChile will explore the most representative wines of the country and the distinctive terroirs from north to south in Wines of Chile: flagship varieties, signatures and discoveries. Keith Beavers, Director of Tastings at Vinepair, will lead the session, which will also feature Lydia Richards, Founder of Vino Concierge and Wine Enthusiast “40 under 40 Tastemaker 2021” and Juan Pablo Escobar, Director of Wines at Babbo Enoteca & Restaurant, NYC . Also added to the program are master classes on wines from Provence and the Czech Republic, with more details to come.

These latest master classes come on top of five previously announced sessions: a deep dive into Japanese alcohol including and beyond sake, the presentation of the 2020 Classification of the Alliance Les Crus Bourgeois du Médoc, two sessions exploring respectively the wines from the North and South of the Rhône Valley, and a presentation of the collection of seven Winewings glasses by RIEDEL.

Conference session updates

Attendees looking to chart a more successful career path will come away with helpful information from a conference hosted by the Wine and Spirits Education Trust titled Pivot, Adapt and Innovate: Navigating Your Career in the Wine & Spirits Industry Beyond COVID. WSET offers world-class education and qualifications – globally recognized as the international standard – for wine and spirits professionals and enthusiasts.

In a change of speakers, Understanding US Beverage Alcohol Trends and Drivers of Future Consumption, a conference session presented by IWSR, will now be led by Mariana Fletcher, Chief Information and Analytics Officer.

Additional talks include a panel on Wine and Spirits Sales in a Post-Pandemic World, presented by Wine Spectator & Whiskey Advocate, and a presentation by Sonoma State University’s Wine Business Institute on finding and choosing business partners. import and distribution.

Business France partnership with wine expert Christy Canterbury

Wine expert Christy Canterbury, MW, joins forces with exhibitor Business France to showcase the diversity, know-how and values ​​of French wine. Canterbury tasted 98 exhibitor products and will reward several dozen in a dedicated space on the Business France stand. The seventh woman in the United States to win the MW title, Canterbury will also host a session for The Buzz on the sustainability of French wines. The interactive program will detail how to translate the value of sustainably produced French wines to the increasingly environmentally conscious American consumer.

Canterbury is a sought-after speaker and media host, writer and editor. She has led extensive wine programs for fine dining restaurant groups, from Smith & Wollensky to Jean-George Vongerichten’s Culinary Concepts.

“The Buzz” returns

The Canterbury session on sustainable French wines is just one of many educational opportunities planned for The Buzz, the exhibition’s dedicated and informal space for networking and knowledge exchange. MHW Ltd. will lead two sessions on hot topics – one on dismantling misconceptions in consumption, distribution and channel strategy and the other on navigating the supply chain disturbances. BevZero will offer insight into the relevance and growing trend of low alcohol or no alcohol in the market, while Liv-ex: the fine wine marketplace will discuss how technology creates new opportunities for wine companies. WSET will also host a session on the organization’s latest offerings.

Exhibitor Highlights

More than 300 exhibitors from 29 countries are expected to present a wide range of products at Vinexpo America and Drinks America. Many are taking the opportunity to launch or expand their presence in the United States after two years of global disruption. Among these is the British Cotswolds distillery, whose ambitious plans to grow its distribution in the United States and product launches in the United States have been thwarted by the pandemic. “We had no choice but to shut it all down and are now using Drinks America as a platform to showcase the breadth of our distillery,” said Brett Silverstein, USA Sales Manager. At Drinks America, the distillery will highlight its Cask Strength series, a collection of four single malt whiskeys, and the expansion of its gin collection in the United States to include an Old Tom Gin and a Christmas Gin. Silverstein also reports that the distillery’s low/no-alcohol gin alternative, Gin Essence, has gained approval for import into the United States, with a release date yet to be announced.

CR Citrus, a Californian supplier of sliced, smoked fruits ideal for use in cocktails, will share a booth with La Gritona, a woman-owned distillery in the highlands of Jalisco, Mexico, which produces 100% tequila. agave, La Gritona Reposado . The bottles are hand blown from recycled Mexican coke bottles. La Gritona is imported into the United States by T Edward Wines. Founder Daniel (“Connie”) Hare of CR Citrus emphasizes his company’s “grove-to-glass” process, sourcing imperfect fruits from local farmers – lemons, limes, oranges, pomelos and cherries – which he then smokes at home and sells for drinks, snacks, charcuterie boards and more.

Benchmark Wine Group CEO and Owner David A. Parker will attend Vinexpo America “to expand our relationships with top brands and emerging producers and learn about particularly premium products as we continue to grow our business.” import, distribution and DTC of rare wines”. He adds, “This will be a great opportunity to discuss emerging methods for bringing these rare products directly to the buyers who value them most in the United States.”

Beverage innovator BevZero will showcase a selection of premium branded and white label non-alcoholic wines from wine regions in California, Spain and South America.

The Swiss company Fire & Ice Beverages AG returns to Vinexpo with its unique Swiss quality spirits, including vodkas, gins, whiskey and tequila and sold in more than 40 countries around the world.

Wines of Brazil will present five wineries: Casa Valduga, CRS Brands, Garibaldi, Miolo and Salton at Vinexpo America. The United States is a primary export target, particularly for the project’s flagship product, Brazilian sparkling wine.

USA Wine West, LLC., will offer a wide range of “some of the finest wines and spirits in the world,” according to Steve Melchiskey, president. Among the highlights on the wine side: pre-phylloxera verdejos from Alma Carraovejas and Spanish Crianzas and Reservas from Bodega Enate; Graham Beck’s Methode Champenoise range of sparkling wines and Spier Wine Farm’s Million Tree project in South Africa; Ant Moore’s Marlborough Sauvignon Blancs, which Melchiskey calls “razor-focused”; the range of hand-selected Italian wines from Scarpetta, the Australian “jewels” Barossa from Schild Estate; and Sonoma County Angels and Cowboys programming from Share a Splash. A sampling of the spirits side of the stand: Irish whiskey and gin producer Ahascragh Distillery, The Wild Geese Irish Soldiers and Heroes whiskey and rum range, and more.

REGIS Boutique Wines from Alvarez Mattiuzzi Vineyard makes its New York debut. Family project of Ricardo Alvarez and his wife, Gloria Mattiuzzi, the vineyard has been producing wines in Argentina’s Uco Valley since 2014. Its REGIS range is a young and opulent red wine, fermented and co-fermented in French oak barrels of first use. for 18 months. It includes a Gran Reserva Malbec and a Gran Reserva Blend, both gold medal winners at the 2021 Texas International Wine Competition, a bronze medal Gran Reserva Cabernet Franc, and a 2019 Syrah Reserva and a 2020 barrel-aged Chardonnay. All are distributed in the United States exclusively by owners.

Registration is available online through March 8 for $50; attendees can register on vinexpoamerica.com or on drinksamerica.com to access both shows. On-site registration is $100.

For more information on the COVID-19 protocols required by New York City and the Javits Convention Center, please see the Safety Plan posted on the Vinexpo America and Drinks America websites.

About Vinexposium

Jointly owned by Comexposium and Vinexpo Holding, Vinexposium is the world’s leading organizer of wine and spirits trade fairs. Vinexposium offers an enriched offer of high-performance events, adapted to different market segments, with a portfolio of emblematic and recognized events: Wine Paris & Vinexpo Paris, WOW! Meetings, Vinexpo America & Drinks America, Vinexpo Hong Kong, WBWE Asia, Vinexpo Bordeaux, Vinexpo Shanghai and WBWE Amsterdam, as well as Vinexpo Explorer and World Wine Meetings.

About Diversified Communications

Diversified Communications is a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities, and digital and print publications. As producers of these market-leading products, Diversified Communications connects, educates and empowers business communities in more than 15 sectors, including: renewable energy, healthcare, natural and organic products, food and beverage and technology. Founded in 1949 and headquartered in Portland, Maine, USA, with divisions and offices around the world, Diversified Communications remains a private, third-generation, family-owned company. For more information visit www.divcom.com

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