BOCA Communications launches “BOCA Elevate”, an educational program fostering professional development that synchronizes inbound marketing and RevOps concepts with digital PR

BOCA Communications, an award-winning digital PR agency for high-tech and MedTech B2B innovators, today announced its next-generation professional development program, BOCA Elevate. More than traditional PR training sessions, BOCA Elevate is an educational training program using top industry-specific educational academies such as Cision, Google Analytics, Hootsuite, HubSpot, LinkedIn, MuckRack and more. With BOCA Elevate, BOCA reinforces its commitment to providing next-level customer service by training every BOCA employee in the concepts of digital PR, inbound marketing and RevOps (Revenue Operations) related to marketing communications.

RevOps is the strategic integration of sales, marketing, customer service and finance enabling organizations to work together, identify new revenue opportunities and reduce revenue leakage. BOCA Elevate ensures that every employee understands the concept of RevOps as it relates to marketing communications as well as the tools to understand marketing and PR campaigns with the goal of achieving optimal results through the true power of communications marketing for BOCA customers. PR managers, VPs of corporate communications, and CMOs want a PR team that understands upper-tier social and traditional communications platforms with an eye on RevOps.

“Startups, unicorns and even publicly traded companies face the same enormous pressure: PR and marketing teams must deliver weekly, monthly and quarterly results,” said Katryn Chansley, senior director of marketing at company at ClearDATA, the healthcare industry’s largest managed cloud and defense provider. “With BOCA’s emphasis on the enterprise-wide curriculum, I have a disciplined, partner-focused team that is proficient in all aspects of public relations, from industry standard platforms to industry and RevOps concepts. This expertise alone boosts my confidence when reporting high-visibility campaign results. BOCA has really set itself apart by ensuring its staff has the tools to support metrics-driven business practices.

BOCA Elevate provides ongoing education and training opportunities to agency employees with the goal of ensuring that every BOCA employee has the most advanced skills in all areas of public relations, including corporate relations. media, measurement and analytics reporting, social media marketing, digital content and crisis communications. . BOCA will dedicate days dedicated to continuing education, allowing BOCA employees to spend the workday taking online courses and earning professional certifications from industry-specific education academies. Some online courses and certifications will become mandatory training for all new hires; they will have time to complete them during the integration process. This will ensure that all BOCA employees practice their craft to the highest and most innovative standards in the industry at all job levels, from the most junior to the most experienced team members. Here are some examples of program elements:

Cision: Understand conversations, analyze data, track share of voice and more to ensure marketing communications programs are powered by data.

Google Analytics Academy: Visibility into website visitors and click-through rates from earned media and PR placements; ability to identify if PR content efforts are reaching the right audience and response rage.

HootSuite Academy: Create truly engaging content to drive more subscribers, analyze and rotate content where needed.

HubSpot Academy: Educate on the importance of RevOps, inbound marketing, and sales to customer service concepts through the lens of PR principles.

LinkedIn Learning: Evolve and manifest the “best of the best” professionals through business, creative, and technology certifications.

MuckRack Academy: Sharpen your media relations skills and techniques by understanding the media landscape to new heights.

“We are proud of the caliber of this program, especially with the integration of inbound marketing and RevOps principles coupled with digital marcom strategies. We also led a client listening tour, during which we heard from our partners about their needs and wants for creative campaigns related to analytics and reporting,” said Kathleen Shanahan, Founder of BOCA Communications. “BOCA Elevate ensures that BOCAteers will develop their expertise and apply their new knowledge when managing accounts. As our staff gain additional capabilities through the program, we will explore new and expanded service offerings. »

Already known for its excellence in public relations, BOCA produces high quality services and exceptional results for technology clients at every stage of the business, from start-up to IPO or unicorn status. The agency continues to find ways to grow and stay at the forefront of the PR industry. BOCA Elevate will take the agency and its clients to new heights.

About BOCA Communications

BOCA Communications is an award-winning digital PR agency catering to B2B high-tech and MedTech innovators. BOCA integrates inbound marketing and RevOps principles into its overall offering, helping marketers achieve their goals and drive business impact. Its services include category building, creative campaign development, creating high-impact content and measurable insights that build brands, drive profitability and ultimately grow business.

BOCA’s client base includes companies in the high-tech B2B, biotechnology and medical technology sectors, from venture capital-backed innovators to global listed companies. The BOCA team is comprised of a diverse group of tenacious and dedicated professionals whose number one priority is customer satisfaction. BOCA is headquartered in San Francisco with a virtual workforce spread across the United States. Additional information is available at BOCA.com.

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