Disney + Hotstar today announced the launch of LEAP – An Educational Program for Agency Planners on Online Advertising Solutions and Video Marketing on Disney + Hotstar. Through this program, agencies will gain in-depth knowledge and expertise in planning and executing strategic digital campaigns. The first LEAP session starts on November 25 with the Dentsu India team.
“At Disney + Hotstar, our constant effort is to equip advertisers and agencies with solutions that bring them closer to their customers and help them stand out in the industry. With the rapidly changing digital world and online video marketing platforms playing an extremely important role in the lives of consumers, it is imperative to fully understand the potential these platforms offer. Through LEAP, we aim to further strengthen our commitment to the digital advertising ecosystem by providing them with information and knowledge that will help them maximize results, ”said Nitin Bawankule, Ad Sales Manager, Star and Disney India .
Digital platforms are an integral part of a consumer’s viewing behavior and are proving to be an effective way for brands to connect with their audiences. However, media planning on online video marketing platforms requires a different approach. With LEAP, agencies will be equipped with the right tools and solutions to leverage their brand’s message. From media to measure, the two-day program will cover various aspects for agency planners on digital advertising and media planning and help them understand how to leverage Disney + Hotstar’s advertising solutions to maximize brand visibility.
Disney + Hotstar’s LEAP program aims to help agency planners and further strengthen the online video marketing ecosystem.
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