Local entrepreneurs team up to launch Precious Piñata children’s education program

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An educational program designed by a woman from Chatham to help children cope with life challenges such as mental health, racism and bullying now has a much needed retail presence at the Giant Tiger store in Chatham.

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“It’s like a catalyst to make it known in the community,” said Charlene Renaud, creator of the Precious Piñata.

The program includes a plush toy, named Precious Piñata, which includes seven colorful balls that represent the different types of “stuffing” that people have from their life experiences, as well as a guide to help children understand the events of. daily life.

Renaud, a professional speaker, initially launched Precious Piñata in late 2018, but noted that the COVID-19 pandemic stalled the project.

She was fortunate that Mark Lush, owner of the Chatham Giant Tiger store franchise, liked her concept and was willing to work with her, Renaud said.

She had made a presentation at Giant Tiger Headquarters in Ottawa about the Precious Piñata program, which was well received, so the green light was given to sell it in the Chatham store.

“We support the locals as much as possible,” Lush said, but noted that this level of support for entrepreneurs in the region was unusual.

Lush said Renaud has done a great job following the regulations necessary to sell a product in the store, such as keeping it safe.

“For me, it’s just a great program for young people,” Lush said.

Giant Tiger head office was happy with the program, Lush added, and wanted to make sure it could gain a foothold before moving forward.

“If we can get things done, we would love to do it,” he said. “If I can be a small part of the success of Precious Piñata, why not?

“It only takes one person to believe,” Renaud said of the support she received from Lush.

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“If it grows from here, hopefully we can get it into more Giant Tiger stores,” she added.

Fairly Pumfrey bought a Precious Piñata on Saturday for her five-year-old son, Jasper. As a mom, Pumfrey loved that Precious Piñata dealt with topics such as bullying.

“We want to support what they are doing, locally, because it’s for children, and children are so important,” she said.

Renaud said Precious Piñata, which includes the plush and guide, is priced at $ 39.95.

“Mental illness, bullying, racism and abuse are negative childhood experiences that can be avoided through early childhood education and transparency,” she said.

“Children need to know how experiences affect them and others in healthy or unhealthy ways. That’s why I designed Precious Piñata. It is better to prevent than to repair people who are broken.


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