Thanks to Prada and UNESCO’s Sea Beyond program, the next generation of “sea ambassadors” are here to protect our oceans.
Last weekend, in a virtual ceremony, a team of incredibly accomplished marine life celebrities, such as Italian gold-medalist freediver Alessia Zecchini, aquanaut and oceanographic explorer Fabien Cousteau, and the environmental artist Anne de Carbuccia came together to share their wisdom and celebrate the completion of the Prada X UNESCO Sea Beyond program. Inspirational quotes were spoken, ocean books and museum recommendations were given, and of course technological challenges arose. But overall the ceremony was hopeful and gave us a new appreciation for preserving the oceans. It’s hard not to do this when the phrase “No ocean, no life” is repeated over and over again by accomplished scientists.
UNESCO’s Intergovernmental Oceanographic Commission is the world’s leading authority in marine science. In February 2020, following the launch of the “Re-Nylon” capsule collection, Prada announced its partnership with UNESCO for an educational program, Sea Beyond, focused on raising awareness of ocean preservation and sustainability.
In the home stretch of Sea Beyond, the students worked on creating personalized awareness campaigns for ocean conservation as part of an international competition. After careful deliberation by hosts Lorenzo Bertelli, Head of Corporate Social Responsibility at Prada and Vladimir Ryabinin, Executive Secretary General of UNESCO, the winners were announced. The first place went to the Portuguese school Agrupamento de Escolas de Vialonga de Vialonga (Lisbon), which imagined a precious stop motion entitled “Circular nets: a sea of plastic”. In this short but effective campaign, these students were able to show the effects of plastic pollution and the importance of recycling for the preservation of the oceans. Along with a trophy made from real Prada Re-nylon yarn, the school received 5,000 euros for the purchase of educational materials. An award that will no doubt be used to keep the conversation about ocean sustainability going in schools around the world.
One year after the start of the program, a look back at the effectiveness of the Prada and UNESCO initiative. IOC Executive Secretary Vladimir Ryabinin began by saying: “This difficult time we are living in is teaching us to love our neighbors, to love everyone and to be kind, this also applies to the ocean. Initially as a way to reinforce Prada’s Re-Nylon material, Sea Beyond has grown into a project like no other. Designed for secondary schools around the world, a new generation of students have learned to be respectful and responsible for the ocean and its resources while remaining aligned with the United Nations Agenda 2030 and its seventeen goals. development.
During Sea Beyond, high school teachers in ten cities around the world – Berlin, Cape Town, Lisbon, London, Mexico City, Milan, New York, Paris, Shanghai and Venice all participated in webinars hosted by experts from UNESCO-IOC. dedicated to the development of an educational module based on ocean sustainability.
With the motto of the program being ‘learn, think, act’, he ensured that students were able to take an active role in the global movement for ocean sustainability by sending each school a toolbox – made from recycled cardboard well. safe – educational and creative materials and giving them access to world-class educational knowledge.
The education of young minds is an important aspect of our society. Raising awareness of the marine pollution crisis is also crucial for the protection of our seas and ecosystems. This program is notable in that it teaches a form of cyclical education. These students will play an important role in potentially changing the future of the Earth and through this education they will be able to share their sustainability knowledge with others. It also guides the future of the fashion industry. Thanks to Prada and other brands working hard for sustainability, programs like these will only continue to grow.
To find out more about the Prada and UNESCO Sea Beyond initiative and the winners, visit www.pradagroup.com