Sony launches the CineAlta Club: an educational program dedicated to VENICE – YMCinema

Sony is launching an educational program called CineAlta Club, with the goal of helping filmmakers make the most of its Cinema range. The program aims to deliver elite one-on-one or production team training, in person or online, and will focus on the VENICE ecosystem. The CineAlta Club will be led by Sony specialists and industry professionals.

Sony CineAlta Club. Image: Sony

Sony announced a new educational program called the CineAlta Club, to support and educate the film community. Building on its CineAlta brand, home to motion picture cameras such as VENICE, Sony will be offering a series of online and offline training courses to the community to help them prepare for the spring filming season. Offline classes will take place when conditions permit at Sony’s Digital Media Production Center (DMPC) at Pinewood Studios.

Sony VENICE.  Image: Sony
Sony VENICE. Image: Sony

As Claus Pfeifer, Head of Connected Content Acquisition for Sony Professional Europe, said: “At Sony, we are committed to supporting the film industry as we have done since the introduction of our very first motion picture camera. , the HDW-F900, in 1999. The industry and its team have been providing us with sensational productions in theaters and in our homes for years, and at a time when the industry has seen its productions shut down due to the epidemic of Coronavirus, we want to support them and bring them new knowledge and immediate first-hand advice as they head into their filming season.

There will be three CineAlta Club sessions hosted by Sony specialists and industry professionals:

Crew call

On-demand personal online support for teams using a VENICE camera for the first time or wanting an update on the latest software, tips and tricks. This is your opportunity to ask your questions and get expert support. This will be hosted online (maximum duration of 2 hours). Support provided by Richard Lewis, Chief Engineer, by phone or Microsoft Teams or on request at Sony’s DMPC facilities at Pinewood Studios, UK. Suitable for DP, DIT, operators and AC. register here.

Club CineAlta.  Image: Sony
Club CineAlta. Image: Sony

VENICE upgrade

During this two-hour session, the focus will be on the latest cinematic workflows and VENICE camera upgrades. This will be hosted online and in person when authorized at DMPC. Keep your team up to date with the latest cinematic workflows and VENICE camera upgrades. The 2-hour sessions usually take place on the last Tuesday of each month. Sessions are online or (when permitted) in person at Sony’s DMPC facilities at Pinewood Studios, UK. register here.

The Sony CineAlta Club.  Image: Sony
The Sony CineAlta Club. Image: Sony

VENICE Accreditation

This two-day paid training will provide DoPs, DITs, Operators and CAs with in-depth training on VENICE cameras and workflows to maximize on-set efficiency and creative expression. This will be hosted in person when authorized at DMPC. register here.

The CineAlta Club.  Image: Sony
The CineAlta Club. Image: Sony

At Sony, we are committed to supporting the film industry as we have done since the introduction of our very first film camera, the HDW-F900 in 1999 … and at a time when the industry saw its productions halted due to of Coronavirus. epidemic, we want to support them and provide them with new knowledge and immediate first-hand advice as they head into their filming season.

Claus Pfeifer, Connected Content Acquisition Manager for Sony Professional Europe

Happy to see this new educational path from Sony, in order to improve cinematographic knowledge about its Cinema Line ecosystem. Over the past year, due to COVID, we have seen many online educational initiatives created by camera manufacturers as face-to-face lessons were not possible. In professional production, a great deal of knowledge is required to properly use cameras. So, educational programs like the CineAlta Club, REDucation, and ARRI Academy offered by manufacturers, are really essential.

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