Technavio’s India Test Preparation Market Report highlights key findings in the area of ​​vendor landscape, key market segments, regions, and latest trends and drivers |

NEW YORK, January 17, 2022 /PRNewswire/ — Technavio’s latest report on the test preparation market in India infers that the growing number of enrollments in exam preparation courses is driving the growth of this market, resulting in market growth of $7.22 billion from 2020 to 2025.

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The test preparation market covers the following areas:

Sizing of the test preparation market

Test Preparation Market Forecast

Analysis of the test preparation market

Supplier Landscape

The market structure is expected to remain fragmented over the forecast period. Vendors are deploying different organic and inorganic growth strategies to compete in the market.

Aakash Educational Services Ltd., Bansal Classes Kota, CL Educate Ltd., FIITJEE Ltd., Kaplan Inc., Pearson Plc, Testbook Edu Solutions Pvt Ltd, Think and Learn Pvt. Ltd., Toppr Technologies Pvt. Ltd., and Triumphant Institute Of Management Education Pvt. Ltd., among others, are among the few key vendors competing to maintain their market position.

Various market players are engaging in strategic partnerships to up their game in the education services industry. For example, in January 2020, CL Educate Ltd has signed a Memorandum of Understanding (MOU) with AICTE, the implementing agency of the National Educational Alliance for Technology (NEAT) programme. Likewise, in December 2020, Think and Learn Pvt. ltd. signed an agreement with the National Skill Development Corporation (NSDC) to support the training of teachers and trainers.

See more on the highlights of the market vendor landscape with a comprehensive list of vendors and their offerings.

Key market segmentation

  • Segmentation by product:
    • University exams:
      • The university exam segment will witness significant growth in its market share over the forecast period.
      • This segment dominates the market, with more emphasis on students in the fields of engineering, medicine, pharmacy, and management. Other factors contributing to the increase in enrollment for college exam preparation are the inclusion of technologies, such as social learning, adaptive learning, gamification and web analytics, in the process of learning. These technologies increase the credibility of courses.
    • Certification exams
    • High school exams
    • Basic exams
    • Other exams
  • Segmentation by end user:
    • Secondary post:
      • The higher or post-secondary education segment of the market is expected to record steady growth over the forecast period.
      • The main factor contributing to the growth of the market is the growing interest of students in competitive examinations.
    • K12
  • Learning method:
    • Offline learning:
      • The test preparation market in India by offline learning method is expected to register a steady growth rate during the forecast period.
      • This market typically consists of classroom test preparation in which there is face-to-face interaction between students and teachers.
    • Online learning

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Latest Trends and Drivers of Test Preparation Market in India

  • Market engine:
    • Increase in the number of registrations for exam preparation courses:

The number of enrollments in test prep courses is steadily increasing due to factors such as increasing competition from students and a significant drop in the passing percentage in competitive exams. The chances of a student passing the exams are higher in these courses. These factors have led to a high demand for exam preparation courses in India, thereby driving the growth of the market.

  • Market trend:
    • Growing use of analytics:

Web analytics provides data on new student enrollments. This data can also be used to provide improved support for new batches. Vendors use web analytics to study data regarding exam type, student, and past questions. The use of learning analytics and web analytics helps providers improve the guidance provided to students. These benefits increase the usage of analytics in the test preparation market by India, resulting in market growth.

Find additional information on various other market drivers and trends mentioned in our Sample FREE Report.

Need more? Are you looking for information not covered in this report?

  • Want to learn more about different research methodologies?
  • Assess a specific segment or region in detail
  • Identify major suppliers, customers or other market players
  • Analyze market regulations

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K-12 Game-Based Learning Market by Product, Grade Level, and Geography – Forecast and Analysis 2021-2025

Education Consulting Market by Type and Geography – Forecast and Analysis 2021-2025

India Test Preparation Market Scope

Report cover


Page number


base year


Forecast period


Growth momentum and CAGR

Accelerate at a CAGR of nearly 14%

Market Growth 2021-2025

$7.22 billion

Market structure


Annual growth (%)

1:25 p.m.

Regional analysis


Competitive landscape

Leading Companies, Competitive Strategies, Consumer Engagement Reach

Profiled companies

Aakash Educational Services Ltd., Bansal Classes Kota, Brilliant Education Group LLC, CL Educate Ltd., FIITJEE Ltd., Handa Education Services Pvt Ltd, IMS Learning Resources Pvt Ltd, Indiavidual Learning Pvt. Ltd., Jamboree Education Pvt. Ltd, Kaplan Inc., Manipal Global Education Services, Mindworkzz, MockBank, MT Educare, Pearson Plc, Resonance Eduventures Ltd, Testbook Edu Solutions Pvt Ltd, Think and Learn Pvt. Ltd., Toppr Technologies Pvt. Ltd., Triumphant Institute Of Management Education Pvt. ltd.

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, Impact of COVID-19 and Future Consumer Dynamics, Market Status Analysis for the Forecast Period

Personalization area

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.

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Technavio is a global leader in technology research and consulting. Their research and analysis focuses on emerging market trends and provides actionable insights to help companies identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialist analysts, Technavio’s reporting library consists of over 17,000 reports and counts, spanning 800 technologies, spanning 50 countries. Their customer base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, in-depth research, and actionable market intelligence to identify opportunities in existing markets and potentials and assess their competitive positions in changing market scenarios.


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