The SEMA show will feature a high educational program

SEMA has announced that dozens of industry leaders and experts will take the stage during the SEMA Show 2022 educational program, where attendees will have the opportunity to learn about current and future trends, proven business strategies and new opportunities at the annual event held in Las Vegas in November.

Starting Monday, October 31 — the day before the official opening of the four-day SEMA Show — the educational program for SEMA Show 2022 will include more than 70 free and premium sessions across 14 tracks. Viewers can choose individual sessions on different tracks, mixing and matching the offerings to create a personalized program that meets their individual needs.

“The education program is one of the key pillars of the SEMA Show, and it has consistently been highly rated by attendees,” said Pamela Brown-Matthis, SEMA Director of Education. “We challenged ourselves and strived to make the program better than ever. We have a strong focus on bringing in elite subject matter experts and top industry leaders. SEMA Show attendees are encouraged to take advantage of the opportunity to hear from industry experts during the show.

New this year are four sessions focused on the challenges and opportunities associated with diversity, equity and inclusion (DEI) in the workplace. The first DEI session, “Diversity and Inclusion: How to Advance Equal Opportunity in Your Workplace,” will take place on Tuesday, November 1 and will be presented by James Pogue, Ph.D., President and CEO of JP Enterprises. Part of the Business Management Trackeach DEI session will feature thought leaders, skill-building seminars, networking, inspirational role models, and action-oriented content.

“Celebrity Insights,” hosted by Chris Harris, co-founder of the African American Racers Association, features celebrities, legends and automotive luminaries with diverse backgrounds and experiences. The hour-long discussion will give attendees insight into the lives of some of their favorite personalities. “Celebrity Insights” takes place on Friday, November 4, along with five other sessions that make up the all-new passionate track program.

Back by popular demand is the Leadership Essentials Journey, presented by Dale Carnegie. Composed of six classes spread over three days, the program can be followed as a whole or individually. Each class features renowned Dale Carnegie coaches. Known for having a leadership, communication and sales program that improves both individual and business performance, Dale Carnegie Training focuses on the fundamentals of human relationships and is believed to transform lives.

In 2022, comprehensive partner programs including the Society of Collision Repairers (SCRS), the Inter-Industry Conference on Auto Collision Repair (I-CAR) and the Tire Industry Association (TIA) will also continue.

“The SEMA Show has a lot to offer, from seeing new products and vehicle builds, to meeting manufacturers, learning from experts, and developing meaningful relationships that you can’t get. than from an in-person event,” said Tom Gattuso, vice president of SEMA. events. “We encourage viewers to take advantage of all elements of the SEMA Show, so that they get the best return on investment.”

All sessions are held in breakout rooms at the Las Vegas Convention Center, making it easy and convenient for attendees to schedule seminars between meetings with exhibitors.

Registrants can enroll in the training program while requesting SEMA Show credentials at Those already approved for credentials can add training sessions by accessing their SEMA Show dashboard. Sessions can also be added through the SEMA Show mobile app. This year’s information will be updated in the mobile app in August, but the app can be downloaded now from the App Store.

For more information, visit

Back To Top