Gaming and content organization, Horizon Union, has unveiled its entry into APEX Legends through the acquisition of European esports team, Top Dogs.
Competing in the highest level of APEX competition, the APEX Legends Global Series (ALGS) league, Horizon Union will be represented by players Ruabbe, Mimu and ZeroNothing, who have competed for G2 Esports, Obey Alliance and ENCE.
Top Dogs, which will now be marketed as Horizon and powered by UFO Gaming, will compete in the ALGS Playoffs on January 22, 2022, after qualifying for the ALGS Split 1 League in December 2021.
Speaking on joining Horizon Union, Ruabbe, Horizon Team Captain, said, “Mimu, ZeroNothing and I have continuously pushed expectations as a team and are very happy and excited to join Horizon Union. . Having had such an opportunity with a leading organization, we are poised to achieve great things with Horizon throughout 2022.”
The move to APEX further signals Horizon Union’s commitment to entering the esports space following the announcement of its partnership with decentralized social gaming platform, UFO Gaming, in late 2021. The partnership will see both organizations extend brand affinity into the gaming sphere, with a particular focus on esports.
Will Mollett, Co-Founder and Head of Talent and Partnerships at Horizon Union, said, “Horizon’s rise to the top tier of APEX is just a testament to our vision for the brand, with the acquisition of a fantastic European team, Top Dogs.
“With this spearheading our esports endeavors, we couldn’t be happier to be working with a trio of like-minded people hungry for success.”
Kieran Wood, co-founder and head of operations and commerce at Horizon Union, added, “Esports has always been a part of Horizon that we have held dear as the brand has grown. The collective drive to compete at the highest level is a goal the entire team shares and seeks to achieve with our esports launch.
“Our first steps with Apex Legends are a sign of intent and a nod to what’s to come with Horizon throughout 2022 and we couldn’t be more excited for this endeavor to begin.”
Founded by Kieran Wood and Will Mollett in 2017, Horizon has grown to house over 35 creators who generate and deliver content through an ongoing strategy. Working alongside global brands such as UFO Gaming, GFUEL, Boost Gaming and ChampionUS, the organization operates on the core principles of working closely with creators to deliver strategic business value, across various verticals in the gaming world.